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I know that marketing doesn’t come naturally to most business owners. Not many people say to themselves - “I am such a good marketer I think I’ll start a business selling something.” No, unfortunately the conversation probably goes like this - “I sure love to work with spreadsheets and do people’s taxes, holy crap, I’ve [...]

Yellowbook, a publisher of print and online yellow pages directories, launched a new campaign called "Say Yellow to the Future", which includes a new logo and name change. "What this campaign does is really tries to position Yellowbook as a company that is actively thinking about the future — that's going to be taking care of the needs of users and advertisers in the future in the digital age," said Gordon Henry, CMO for Yellowbook.

Modern tradition has it that the second anniversary gift is china. But through the month of May, mobile carrier Alltel is offering subscribers to its two-year-old “My Circle” calling plan trips to